The Most Vital Concept in Generating Leads
Part 2 – Today we’re talking about how to craft your social media posts to generate leads. This is the most vital concept in generating leads… How do you choose which desire to focus on for your ad or post?
00:00 – 3 Vital Questions to Write a Headline
01:39 – What You Must Know to Write Your Headline
04:48 – Do Your Homework Before You Post It
05:35 – Your “Power Source” in Marketing (a List)
07:31 – Example: Finding Their Hidden Desire
09:12 – The 3 Dimensions of Desire
11:09 – How to Determine Urgency, Intensity & Degree of Demand
12:48 – How to Choose the Desire
13:15 – Most Power in This Moment
14:01 – The Body of Your Sales Copy
14:37 – Evaluating Top Weight Loss Ads
17:57 – Quick Summary (and Homework to Improve)
19:07 – Framework of an Ad
20:03 – How to Approach a Prospect without being Awkward
21:24 – Summary
