How to Evaluate a Network Marketing Company

This is one of those fundamental topics in Network Marketing that so many people miss.

99.9% of the time, your prospect doesn’t know how to properly evaluate the company (or the products) you’re trying to promote to them.  

If you truly want to help them make the right decision, you (as the rep) have to bridge that gap for them.  Today, I’m going to show you how.

Teach THIS to your prospects, and your results will soar…

Teach Them HOW to Differentiate 

What if your prospect doesn’t know how to evaluate a network marketing company?

Of course they don’t.

What you’re going to have to do is bridge that gap. The prospect doesn’t know what to evaluate nor how. 

So, exactly how do you teach a prospect how to differentiate? 

When you evaluate something, what you’re looking for is how one thing is different, similar, or the same as another thing. That’s what you’re looking for.

• How is this company different from a traditional company? 
• How is this product different? 
• How is it sold differently? 

My son is four years old and I get these books for him all the time, because if someone can’t differentiate, then they really can’t get along in life. 

If you think about it, what’s the difference between roller skates and shoes, to a four-year-old? They’re both shoes, except one has wheels. That is how one learns how to differentiate.

Differentiate Based On These Categories 

The way that you bridge this gap is by using these typical categories that I always go through. 

The first one is management. 

How do you differentiate this management team from another? 

The worst thing you can ever say is, “It’s the best,” because everybody says they’re the best, but they never show, or differentiate why. 

Management to me is the cornerstone because they’re the ones driving the bus. They set the direction and everybody’s piling into that bus, so I want to make sure that the management team makes good decisions. 

A lot of them. 

The second thing to evaluate is the products, or the brands of products that the company has.  

What I’m specifically looking for on products is, “Will the product sell outside the network?” 

That’s what I’m really looking for. 

It’s not so much what product they have right now, because if the management team is really good, they can pretty much get any kind of product.

I’m looking for the way that they are able to bring products and brands to the table that allow us to build our business with them by acquiring customers. 

Next is compensation, and don’t say “best.” 

Differentiate. It’s really the key. 

By the way, make sure that you note the sequence I’m giving here, because the sequence matters.

A lot of people just chase the compensation plan or product, but those are the second and third thing to look at. 

Management is always senior. 

The fourth thing to evaluate about a network marketing company is marketing and sales, and then the fifth and last is the training. 

Bridge The Gap For Your Prospect

All of the marketing and sales and training (which are what the person’s going to be doing), sits in this space. 

When you generate a lead, you have to do marketing in order to generate that lead, unless you’re picking up your cell phone and contacting contacts because you already have a relationship with them, and then you just begin to market right there. 

You’re going to be talking to them about what the business is. 

Then it’s contact, set an appointment, do a presentation and follow up. 

Part of marketing and sales is: what presentations does the company have in order to assist you? 

Sometimes they don’t have any, and you are basically doing it yourself. 

The first day I started, it was just me. There were no sales presentations. There were no PDFs. There were no product videos. It’s the game you play. 

Then you follow up, you get a customer, you serve them and you make money, or you get a rep and you serve them and you make money. 

That’s the whole game in terms of bridging the gap for the person, because they typically do not know how to evaluate. 

The key to understand in this one is differentiation. 

• How is this comp plan different from that one? 

• How is the product different? 

• How is this company different from a traditional company? 

• How does your team do marketing, and how is it different from traditional marketing? 

• How does your team train? How is that different from a traditional business? 

Your prospect doesn’t know WHAT exactly to evaluate, nor HOW.  If they don’t have any comparisons, then they will just compare your business to a regular “job” and regular income. 

Learn this concept of differentiation. It will serve you well. 

Need help with your message? Here’s my training for what to say and how to say it. If you don’t have a team or haven’t recruited anyone (or less than 10 people), this is THE course you should get – Network Marketing Training Course