What To Do When a Prospect Says: “I Tried It Before, and It Didn’t Work!”
Welcome back to this series of Network Marketing Power, where we are talking about what prevents someone from joining Network Marketing.
In this episode we’re talking about the objection, “I tried Network Marketing before and it didn’t work.”
There’s actually two different variations to this objection; this discussion is going to focus on the variation of habits and routines.
Meaning, the reason why Network Marketing didn’t work for a person is because of the habits and routines they did or didn’t do, while in business.
Your responsibility to help your prospect get past this objection is to drill down and assist them to see differences.
What I do with people is start a conversation that gets the person to differentiate from experiences with their prior Network Marketing experience, and the new company.
See if they can give input on what would be different.
- Different company
- Different products
- Different countries to do business in
- Different management
- Different compensation
- Different training and education
- Different sponsor
Right? So what you have to do with someone in this situation is you have to guide them through this conversation and let them see those differences so that they can see that this time is a new time.
It is a new business.
The perfect example you can share to help them see differences would be like this:
You: “Have you ever had a girlfriend or boyfriend before?”
Them: “Well, yeah.”
You: “Okay. So, it’s not that you didn’t want a relationship. It was that that person was the wrong one. Right?”
You see – your job is to help your prospect identify the differences between the past network marketing business – and what you’re offering.
Find out what didn’t work in the past and how that will be different with what you can offer.
The second part of this is looking at the routines and habits executed in the previous business.
And what this really comes down to of course is, did they do the Pipeline or not? Looking at the categories across the Pipeline, you need to break it down and find out what they did and what they did not do.
- Did you contact leads? How many?
- Did you set appointments? How many?
- Did you do presentations? How many?
- Did you sponsor someone? How often?
- Did you train the people you sponsor? What was the frequency?
In this situation a professional Network Marketer would help this person see how doing the business in a professional way can change the outcome.
For example, let’s say the person could not get a customer in the prior experience. Well then, your job here would be to explain what it takes to get a customer. Go through some basic things that you do to get a customer so that the person can differentiate and see how this time it could be different – if the right habits and routines were put in place to successfully get a customer.
That’s really the simplicity of this particular objection.
Have you had people (or did you) join another NWM company and then succeed, where you hadn’t succeeded before? What did you notice was different this time around? What would have to be different in order for you to make it work? I’d love to know your thoughts.
I look forward to your feedback on this.
P.S. If you don’t have a team, haven’t recruited anyone (or less than 10 people), this is THE course you should get – Network Marketing Training Course
