When Your Prospect is Seeking a Magic Pill…
People are always looking for a quicker, easier solution. For a magic system that does everything for you, so you don’t have to. They’re looking for a way to make it easy.
Does such a system exist?
Is there a magic pill for building a network marketing business?
And how should you handle the situation where a prospect is looking for a magic pill?
That’s what we’re talking about today.
Typical Profile to Watch For
So, what is that magic pill? It’s when the prospect is thinking “it” (doing network marketing) should be easy. Here’s an example.
Bob is a typical profile and he is seeking after the magic pill – something that is going to be easy.
He buys and tries multiple programs: diet programs, recipe books, and exercise routines, business courses. What he’s doing is that he’s going through, and he’s looking for that “magic pill” and the sales pitch convinces him that this is the “one.
After a few weeks, Bob realizes it’s not easy, he quits and claims “it” didn’t work, or maybe he lost interest. And then he goes and repeats the cycle all over again.
You’ll find people who have tried many, many programs that they never even got all the way through. Some of them they didn’t even open!
The Common Denominator Is This
So what is the common denominator? Is it the diet programs? Are they all bad? Are the recipe books all bad or maybe they weren’t what Bob thought they would be?
What about the exercise routines? I mean, come on, you pick up a weight or you do a pushup. The business programs; he buys something hoping it will have the solution to make doing the business easy and effortless.
The idea I want you to get here is that whatever the program is, Bob is constantly going through them. And what’s the routine that you can see here?
Bob has a routine when he takes on a new project. He executes the same routine each time. And that routine is what’s flubbing it up.
He’s probably multitasking, doing a lot of things at the same time. He probably quits when he’s confused or it gets a little bit difficult. He’d probably do better focusing on just one thing. That’s the power of one.
What I mean by the power of one is that when you take 50 things that you want to accomplish in your life and you try to do all 50 at the same time, then you’re probably not going to get any of them done.
What I’ve found is the better way to go about it is to, first sort through the 50 things you want to do and identify the top 5. Then choose the top one that you’re going to do now.
That’s the secret.
And something else that Bob needs to do better is organize his goals, habits and routines.
You Are The Magic Pill
Let’s focus this discussion now specifically on network marketing.
You are the magic pill.
If you haven’t seen this before, this is the Pipeline, and this is the greatest gift I could ever give to you.
The Pipeline is the process that all businesses must do in order to acquire a customer, acquire a rep or an employee, acquire a vote, acquire a congregation in a church, acquire students in a college, – you get the idea.
All businesses must generate a lead, contact, set an appointment, see a presentation, follow up, get a customer and serve the customer in order to earn money.
That’s all it will ever be.
And so that’s why I say, this is my greatest gift to you, and that you are the magic pill.
Bob needs to learn how to shift that whole thing over to, “What is it that I have to master?”
How To Accomplish A Lot Of Things
Mastery is how you accomplish many things.
If you’re not really tuned into what mastery is, it’s actually a few different things, but I’ll just give you one of them, and that is the law of repetition.
When you can do something one time, you can do a million of them. If you do one presentation, you can do a million presentations.
If you can get one customer, you can get a million of them.
If I can get myself into the gym one time, then I can do it over and over and over again, because I’ve already proven that I can do it.
As it relates to doing the Pipeline, when you’re doing repetition, you’re going to be doing repetition in:
- Generating leads
- Contacting
- Setting appointments
- Doing presentations
- Following up
- And then serving the customer
That’s the repetition.
And so to the question: Is there a magic pill for building a network marketing business?
The answer is yes. The magic pill is to focus on these steps in the Pipeline, and master them.
P.S. If you don’t have a team, haven’t recruited anyone (or less than 10 people), this is THE course you should get – Network Marketing Training Course
