Your Prospect Just Saw an Anti-MLM Video. What Do You Do Now?

Today we’re talking about what to do when your prospect sees or hears some anti-MLM information…  Oh no!  They were just about to sign up, and now this! 

How should you respond?

In this discussion, we’re going to talk about the problem you’re REALLY trying to solve, and how to walk your prospect through their misunderstandings.  

This is an art and a science.

And as a bonus, yes, I’ll share my thoughts on the 2020 Election.

The Problem You’re REALLY Trying to Solve

Oftentimes you’re going to hear people say, “I saw a video”…. or “I read something in a newspaper”… and the video plants a thought in their mind:

• It’s a pyramid scheme, a scam, a cult 
• Few people make money 
• People at the top make all the money 
• People who get in early are the only ones who make money. 

When someone has seen some anti-mlm information, really what you’re trying to solve is the person’s unwillingness or unknowingness to see differences. 

This is my son’s workbook. It is called, “Differentiation.” When he was writing the alphabet, the bottom of the “E” was going underneath the line or over the top. He kept making this mistake, and it wasn’t motor control, because I was watching him do it. 

It’s that he couldn’t see the example compared to his own. He couldn’t see anything wrong with it. What is that? That’s an inability to see differences. 

So, I got him this little book and it walks him through it. For example, it’ll say, “Write a check mark above the two pictures that are in the same category.” You’ve got a ball, you’ve got a bucket, and you’ve got a watch. He’s going to figure that out. 

What does that have to do with Network Marketing? A lot. It’s everything. It’s basically the fundamental of intelligence when you come down to it. 

Omitted data is the most difficult to identify. Let’s say that you have a picture of kids playing basketball. There’s a goal up there, the rim, a bunch of kids running around on the court and it looks all great. And you say, “What’s missing?”

The kid says, “What do you mean what’s missing?”

“They’re playing basketball.”

“Yeah.”

“But what’s not there?” 

“Well, everything’s there. He’s on the court. You got this, this, and this.”

“No basketball.”

That’s the outpoint. That’s the thing that isn’t there. 

The outpoint, or being able to identify the omitted data is the most difficult of all evaluations. All that you’re doing is looking at the data that is present and you don’t know to look for omitted data. 

When somebody really knows a particular subject, then they know something’s omitted. 

When there are people who are out there publishing anti stuff, they are omitting a lot of things because they don’t know what they’re talking about. They’ve only heard it from somebody else. They’re just regurgitating the same thing. 

The media does the same thing. They don’t know their subject necessarily. Some do. Some take the time to know what should be there and would be able to tell you, “Hey, this has been omitted.”

How You Should Respond to a Prospect’s Objection

Now I’m going to dive in, and show you an example of this. Your prospect watches an anti-mlm video and you are now talking to them. 

Arguments are zero value. Do not get in an argument. Opinions have very little value because it’s just going to go back and forth. He said-she said becomes an echo chamber and the other one isn’t willing to bend. 

Have you ever had an argument with somebody, maybe your spouse, maybe a brother or a sister, maybe your mom and dad when you were a teenager, or something like that? Arguments just persist. They keep on going and going and going until some fact comes into the equation or when both just become exhausted. All of a sudden you’re over the edge, completely off the topic and things like that. 

Do not get into arguments with prospects whatsoever. Be careful with opinions, because they can go directly to arguments. You’ve got to get into looking at facts. 

The biggest difficulty in looking at a fact is that it often looks like an opinion. You’ve got to be able to recognize when there’s a piece of data that’s a fact. It’s visible. There’s a time, place, event, something that you can put your hands on.

As long as it’s in this echo chamber, and there’s this going back and forth, you’re not going to gain ground. What I’m suggesting you do is point to truth. That has the highest value. 

In the video What Is Network Marketing Simplified, I give factual, basic data.  

Example of False Anti-MLM Propaganda

Every time I read or listen to an anti network marketing piece, they give a description that does not make any sense whatsoever. What happens when truth and facts hit the line is that it changes the conversation. That’s what happens. 

I’ve said this many, many times, I’m always trying to chase a lead, which is a data point, back to the source so that I can constantly find truth in things. 

Here’s an example. This was an image on social media. I’ve added the words “False” and the arrows, because there are four false statements on one image. 

• “99% of representatives lose money from MLM companies.” That 99% is false. 
• “Lose money” is false. 
• The source of it being the Federal Trade Commission is false. 
• This picture is like a false claim, because it’s showing a picture of something that is false. 

Four different false statements. How would an average person know that? They wouldn’t know that. That’s the problem, because they just think this is a fact because it “says” the source is the Federal Trade Commission. 

In this case the “source” for the data in that image came from a document that’s posted in the public comments on the FTC website. 

Be sure you understand – it’s not a document written by the FTC. Someone wrote the document and added it to the comments of the FTC site; it’s just like someone leaving a comment here on my site. 

I know the person who wrote that document. He and I were in the same company at the same time. He worked for a year, and said network marketing doesn’t work. I worked the same company for five years and had a six to seven figure income for 24 years. So, I know the data in the document is false. I know what to look for. 

You would have to go through the process to look at this one: “99% of representatives lose money from MLM companies.” That means that after their expenses have been deducted, they lost money. 

Therefore, he would have had to request and receive all 1099 statements as well as the IRS data in order to come back and make a comment like that. I find that very difficult, in fact impossible, to do. So that is not factual. 

A lady, I’m not sure what her name is, but she’s an anti network marketer, said, “Nobody, and I mean nobody (and there’s an echo sound) who covers these topics about MLMs can deny that the system itself, the system of MLM companies, is designed for the majority of people to fail and for the majority of the people to lose money.”

Well, I deny that. Give me a call, whoever you are, whatever your name is. Let’s do a debate, but wait until you see what I’m going to show next, and then you can decide. 

Is MLM Designed For People to Fail or Lose Money?

What got me a little bit curious is this phrase, “designed for the majority of people to fail.” Designed. 

We’re going to sell this and we’re going to give the salesperson a 30% discount and he’s going to go out and sell it. 

We’re going to give everybody the same opportunity. 

We’re not going to discriminate between anybody on color, sex, background, whether they’re pregnant or not, their weight – nothing. 

We’re not going to discriminate and we don’t care who you are. 

If you sell it, you make money. 

If you don’t sell it, you don’t make money. 

How could you design that to fail? How could that possibly be designed to fail? 

Let’s go to the multi-level marketing part of it. Let’s say that I sold one of these to the gentleman behind the camera who is shooting this video. Then I told him, “Hey, you can sell these, too. I’m going to help you learn how to do it.” 

Why would I do that? Well, because I’m going to make 10% on what he makes. He doesn’t know how to do it. He needs help. I’m willing to help him. I get a percentage. 

Also, with no discrimination whatsoever, he can do it, or he cannot do it. How is that designed to fail? You would have to know enough about it in order to see that that is just a blazing lie.

The reason that they can get away with saying this is that nobody stepped up and said, “Hey, look at this. Here is the truth.” 

The Truth About Network Marketing Stats

When looking at real estate, looking at YouTube, looking at actors, entertainers, musicians, you get down here and see that 3% of real estate agents are going to earn the average American yearly income.

Only 0.005% of YouTubers will earn that average income. The lady who said network marketing is designed to fail is a YouTuber. 

Only 0.4% of actors and entertainers earn the average income, and 7.5% of Network Marketers earn the average yearly American income. If one of them was designed to fail, then I would say that the YouTuber one is designed to fail more. 

The way that the person gets away with making a comment like this is because of the absence of data. It’s the omitted data. What’s omitted in this? Well, you didn’t ever see a comparison before. She gets away with saying this because there’s no comparison. That’s the bottom line. 

Walk Your Prospect Through Misunderstandings

Here’s how you solve this. Now that I’ve explained to you that it is about differentiation and omitted data, you can go to Network Marketing Power, and you can send them a video that walks them through whatever the objection is. The whole first series of videos I released, Network Marketing FAQ, are videos on what Network Marketing isn’t, because of all the anti MLM.

The anti-MLM people spin it in such a way that even I get confused about how to work it out. How could you get that with such a simple system? 

You partner with a company that provides you a product and service. Everybody gets the same comp plan. How in the world can you spin it all these different ways? 

I have no idea, unless their business model depends on them spinning it into a lie. What you’ve got to do is basically take off that coat of paint that’s the lie. Wait a minute. It’s not even there. I have to take it off of the person. 

So, the first thing you can do is send them a video. 

The second thing, and what I wish for you to do, is you learn it. You go back and see what I say in those videos. Then you rehearse it to where you can walk your prospect through it. 

Don’t tell them. Assist, and nudge with questions until they see the illogic. Don’t hammer it or preach or invalidate, and this is why:

They think you’re in the echo chamber. You think they’re in the echo chamber. What’s the echo chamber? The echo chamber is: “I’m right. You’re wrong,” and vice versa. What you’ve got to do is just present a fact or notice what they’re missing and ask questions:

“Is it a system designed to fail? If I sell this, if I get this at a 30% discount from Apple and I sell it to you for 30%, where’s the design to fail? Where do you see that?”

Let them work it out.

He might say, “Well, you know…”

Just say, “What? Tell me.”

It’s just taking each one of those and trying to get that person to look at it logially. You’re not invalidating, and you’re not trying to make him or her small. Don’t say, “That’s the stupidest thing I’ve ever heard of,” or something like that.

No. Don’t ever use that terminology because what you’re trying to do is to get the person to understand. It’s just like when my son Tristan was doing his writing and I noticed what was wrong. 

I just pointed to the lower line and said, “Do you see the example that they did? Their L’s come all the way down to the bottom line and then slide across there. Yours are coming about this far below it, do you notice that?” 

And then I’d say something like, “Son, my handwriting was the worst in the world until I finally figured out that example was what I needed to first figure out.” I’m not going to invalidate my son. I’m not going to say, “Your handwriting is horrible.” That doesn’t help. 

What I’m trying to have you do is to assist. 

It’s assist, and nudge with questions. 

Don’t nudge with more data. Let it open up, let it flower in front of them, let them have their own epiphany instead of you telling them about your epiphany. It’s one of those things where if a person is convinced against their will they’re of the same opinion still. 

What you’re trying to do is to make it their idea. 

What I Learned From the 2020 Election

In terms of just what I’ve learned in the election, it’s been fascinating. If you go back and look at some of the videos that I did earlier that had to do with the media, like Where Did Network Marketing Get Its Bad Reputation, I was pointing out a lot of examples. I had this one about when people end up using trigger words, like “pyramid,” “scam,” “cult,” and all of these kinds of words don’t have substance. They’re trying to enrage and create an emotional response out of you instead of a study of something. 

I watched the media during this election time. They have opinions. They’re not supposed to have opinions. They’re supposed to show both sides. They suppress opposing views – censorship. 

Why would they not just show it, and let us determine? 

Tech companies have an opinion. Obviously, now we know. We didn’t think they did before. They suppress opposing views. That’s censorship, blocking source. Any time true proof came out, they blocked it. Somebody says, “Hey, watch this video,” you click on it, and it’s been terminated. Instead of the platform being a place where people could evaluate data and source, it became censored. 

I remember about four years ago or so, I was trying to send somebody in China something, and they said, “No, it won’t come through the firewall of China.”

I said, “What? A firewall of China?”

They said, “We have censorship here. We’re not allowed to look at America’s stuff.”

I couldn’t fathom it. Yet here it is happening right here in America. Showing source should be the media’s job. That should be the only thing that they’re after. I find it very interesting that we’re here now. 

The truth is that a true democracy depends upon facts and people able to identify them.

Just to let you know, when there’s so much noise, the only thing that I have found is Epoch Times. They’re the only people that I have found that just give you the data. In this particular issue, here are some of the headlines: 

• Why the Epoch Times Won’t Call the Presidential Race until all Challenges Are Resolved. (If you clicked on that, you’d be able to see why they’ve not called anything.)
• Major Networks Cut Away from Trump’s White House Speech about Alleged Election Fraud. (Instead of letting you listen to the president, they cut away. The media cuts you off. You’re no longer able to get the source.) 
• Facebook Bans “Stop the Steal” Group, Ramps up Constraints on Election Content. 

Now you can see that I wasn’t just giving you false information. I was actually saying, “Yeah, it’s actually happening. Censorship is actually happening in the media and in high-tech.”

Hopefully that’s valuable, but make sure you understand that what I’m really saying here is that when somebody sees anti-network marketing information, don’t assume that they’re going to fight you. You’re there to help them. That is the value. That’s almost your first job to help unravel that very confusing tangle they have. 

It’s like when you pull an extension cord out of the closet and it’s all wrapped up and you can’t even find which end is the part to plug in. You have to unravel it. 

Now I’m going to go back to the very first video I did in this series, having to do with optimism versus pessimism: The #1 Reason People Don’t Join Your Business.  

If the person is more pessimistic, then they’re more likely to move toward anti stuff because it’s in that world of anti, hate, dislike, nobody succeeds, everybody fails. 

In other words, they’re more likely to gravitate to that way of thought. Whereas an optimist would not necessarily cater to that direction. 

I hope that helps you. If you like this video, give me a thumbs up, and comment down below, please. 
P.S.  If you don’t have a team, haven’t recruited anyone (or less than 10 people), this is THE course you should get – Network Marketing Training Course