Kylie's Grand Finale - The "Dirty Laundry" Gets Exposed

This episode is the conclusion to a series of topics I’ve been addressing with an anti-MLM YouTuber named Kylie, who has made a career out of ridiculing and bashing the network marketing industry.

I’m going to reveal her true intentions for bashing Network Marketing, including exactly how much she profits financially from her anti-MLM videos.

I think it has a fascinating ending – but I’ll let you be the judge of that.

First, let’s just start off by looking at her background. Kylie started out releasing videos about makeup on her YouTube channel. She released soap-opera-type videos: “My boyfriend’s cousin attacked me,” kind of thing. She also did fashion videos, videos about Chicago, and even a travel vlog.

She was getting about 10-30,000 views on these videos and then she did an anti-MLM video, ridiculing a specific company, and she got 300,000 views. That’s what launched her into becoming anti-MLM.

Why Does Kylie do Anti-MLM Videos?

What we’re really after is why does she do anti-MLM videos? To answer this question, I’m going to first show you some quotes from her videos. And then I’ll add my own comments and you can decide for yourself what her motivation is for doing anti-MLM videos.

First, there’s this, and pay attention to the words in bold:

“…get those over, because it’s not gonna make people happy, because they’re both sponsored videos. I mean, maybe it’s just because I’m on this side of things now. And maybe if I had never become a YouTuber, I’d be like, ‘(sigh) Another sponsored video,’ but just to me, it’s just like, whatever, you know, people need to make money. My videos are getting…like the Younique [Younique is a network marketing company] one got demonetized, which sucks because that’s like a huge amount of money that I just like lost.”

What I wanted you to see here is that Kylie did an anti-MLM video about Younique (a network marketing company), and YouTube demonetized the video. Why does a video get demonetized? Profanity and hate messaging. If they use profanity, normally the F word, or hate messaging, they’re usually penalized to some degree.

The main point is that she’s clearly doing anti-MLM videos to cut down network marketing companies. That draws in a lot of views to her channel. That’s one way she is getting paid. She’s also showing her hand, if you will, in that she is selling other products as an affiliate to her tribe (her subscribers.) That’s the second income source on these videos.

Kylie continues:

“Some people are not going to agree, and are like, ‘But all you do is sponsored videos.’ It’s like, no, some people do that. And that’s like, you know, that’s a whole nother thing, but I don’t feel like I always do them. I do a lot of them. I probably do more than most people do…”

Ok, so right here – she’s talking about the sponsored videos. As an affiliate, she does a video about a product and then gets paid an affiliate commission. She continues:

“I still feel like I get sick about it whenever I have to upload one. But I like, I mean, it’s like, I like to film them, I like the product. It’s not like I’m lying. So what’s the big deal? Whatever.”

Let’s take up these points she makes.

“I get sick about it whenever I have to upload one (a sponsored video), but I like to film them. I like the products. It’s not like I’m lying, so what’s the big deal? Whatever.”

In my world, I’m very selective with the products I choose. I partner with a network marketing company and then I get inside and I look, and I try to find the product that I can add the most amount of value to, and a product that has an audience I can market to. That’s what it is. I’m looking for the value proposition, and I prefer not to go after the price proposition. When I promote the product, I am fully behind it – I know the product adds value.

I’ve watched Kylie’s videos and that’s all she says: “I like the way this works, I like the way this cream is, etc.” There’s no value proposition for the person.

In another example of her sponsored videos, she says, “Use code _(blank)_ for $10 off your first box.” It looks like a continuity program or auto delivery – something like that.

How Much Is Kylie Making?

I asked my team to break this down and give me an approximation of what she’s making. She’s making $3,300 from YouTube, and then $2,700 on the affiliate programs. In total, she’s making about $6k a month, and $73k a year.

In average YouTuber income, she is in the 0.04% category of making $75,000 a year on her YouTube channel.

When you break down all of the statistics inside of YouTube, what you’ll find is that she is in the category for 100k+ subscribers and is probably in the 0.03% category in subscribers, and the 0.04% income bracket. That helps you to understand that she is financially paid very well for doing anti-MLM videos. (See Can You Debate Network Marketing Statistics.)

Here’s her simple pipeline:

Do anti-MLM videos to get subscribers
Unbox things, and do various things to “show” a product
Get paid an affiliate commission for a product sale

It’s the same thing that network marketers do, except there’s one main difference.

Kylie partners with a company to sell their products. She gets paid as an affiliate when one of her subscribers purchases a product. She does not own the customer. It’s the same with Amazon or any other affiliate program. You get paid a commission for a one-time sale – you don’t own the customer.

In network marketing, we own the customer.

We do marketing and promotions to get leads
We do presentations and various things to “show” the product
We get paid a commission for a product sale
We service the customer
We get paid on repeat sales – every time the customer makes a purchase, we get another commission

That’s the big deal about network marketing, because in our industry, we find the customer, and we get paid on the life of that customer; not just a one-time sale.

Kylie better put her cash away. She’s going to need to save fast, because her business model is a waste. Customer acquisition is the biggest expense in the pipeline. In Kylie’s model, she’s acquiring customers for other businesses, and it’s just not smart of her to not get repeat business, or to not own the customer.

Working an Honest Job

There was a comment on one of Kylie’s videos that I read where someone said,

“Seriously, why are all MLM people against getting degrees and working an honest job?”

From what we can see on her channel, Kylie’s history of “honest jobs” has been:

hostess
tanning salon
bookstore
Victoria’s Secret
Sephora
And now YouTube

I want you to read something Kylie said, about one of her previous “honest” jobs, and I’m just going to let you deal with this one:

“The girl, she’s folding, or doing whatever, and she was floored when I did this. So I go up to her and I say (you guys are going to think I’m so bad for this, but whatever, I was like, so mad and I can’t even describe to you how mad, like how rude she was to me), so I go over to her, and I’ve got nothing to lose because I hate this job, and I’m like, I’ll get another one somewhere else. I don’t really care. So I walk over to this girl (God, I wish I could remember her name), I walk up to her and I say, ‘If you ever speak to me like that in front of a client again, I will make sure not only that you lose your job, but I will ruin the rest of your F*ing life.’”

What happened here was that the manager at Victoria’s Secret had a key to the dressing room, and unlocked the dressing room door so that Kylie’s customer could try something on. But there were already clothes in there. When the customer walked out, the manager said, “Make sure you clean out the clothes before a new person goes in,” and Kylie got upset because she said it in front of the customer.

That’s called drama to me.

What I want to draw to your attention is when Kylie said, “I don’t care,” about her job, and, “I’ll get a job somewhere else.” This kind of mentality about a job is different from the mentality of an entrepreneur or network marketer.

Maybe it’s just because she was young, but this isn’t an honest job to me. Not that the job wasn’t, but she wasn’t doing it honestly.

In her videos, she has a lot of stories where she blamed what she did on a coworker having made her mad. What I want to know is, where is the switch? Where’s that switch inside your head that somebody else can click on and control you?

She’s giving an excuse for being mean, that’s what she’s doing. It’s kind of hard to solve the problem when all you need is an excuse to get mad or an excuse to leave.

Do You Need a Degree to Be Successful in Business?

I want to say something about having a degree. I used to have a little bit of a hang-up on feeling that I couldn’t be successful in business because I didn’t have a college degree.

I remember being in Washington DC at an event, and this lady said, “So where did you go to school?” And I said, “Hixson High School.” She said, “What?” I said, “I didn’t go to college.” And she said, “Oh…”

After that conversation, I felt bad because I didn’t go to college and felt like she had something on me.

Later, I went to a Tony Robbins event and I happened to catch him by himself, so I walked over to him and I said, “Hey man, I’m a bit hung up on the fact that I don’t have a degree, and so therefore I can’t be successful.”

And he said, “What do you do?” I said, “I’m in network marketing.” He said, “Have you been successful at it?” And I said, “Yeah, I make about $60k a month.”

He slapped me on the arm and said, “You’ve got a PhD in results. Get outta here!” It was one of those things where I thought, “Oh my gosh. Wow! That’s awesome.”

From that time on, it never bothered me again. My wife has a business degree, and she says it’s worthless. There are so many people who have a degree, but they don’t work in that space that they got a degree in. Just in case this kind of stuff bothers you, don’t let it.

Financially Prejudiced

Let’s wrap this all up and look at the big picture here. What I see is that Kylie is financially prejudiced.

Kylie says: “Every person in MLM is a scammer.” She’ll say: “All of these people…” or “If you’re in network marketing, you are against women…” etc.

Yet, she has not met every person in network marketing. That’s prejudice.

When you’re prejudiced against a color, a political stance, or anything else, then you cannot see any good in it, or bad. You can not see it at all.

She says that every product in MLM is a scam, yet she’s not tried every one of them.

She calls all MLMs pyramid schemes, yet she omits, and ignores MLM companies that have been investigated or sued by the FTC or Attorney Generals, and proven not to be pyramid schemes. She just omits all of those.

That’s why I say she’s financially prejudiced.

Soap Opera Anti

Kylie is a “soap opera anti.” That’s really what she does. She’s not an expert in network marketing. She doesn’t have any experience, and has not done any real research.

She only plagiarizes what other anti-MLM publishers say, using far too much emotion in order to make a point.

This shows me she doesn’t really know what she’s talking about. She’s also teaching her audience to stop, don’t do, contract, shrink, and be a victim. She’s not offering something better.

I also want to mention that we don’t want the people she attracts in network marketing. Victims tend to want to blame their problems on other things. Entrepreneurs have to change that mindset. We have to say, “No, it’s mine. If it happened, it’s mine. I did it. Even though I didn’t do that, it’s mine because I own it.” That’s the mentality that we have to have.

Why does Kylie really do anti videos? Click bait. Attract eyeballs so that she can sell to them. That’s the reason that she does anti videos. I covered this in depth in an earlier episode about where network marketing got its bad reputation. Read How Network Marketing Got a Bad Reputation here.

The media tends to wind people up with shock, anger and suspicion. Those are the emotions that they use on people. When you hear these emotions, try to just listen through all of that stuff, and listen to the data points. Then you’ll say, “What proof does she have?” That’s what I want you to learn from this.

I’m reminded of an old Don Henley song called “Dirty Laundry” that I used to listen to a long time ago in the eighties. I had no idea what it meant. I happened to hear it just the other day when I was taking my son to jujitsu. Here are the lyrics:

“I make my living off the evening news.
Just give me something, something I can use.
People love it when you lose, they love dirty laundry.
We got the bubble-headed bleached blonde who comes on at five.
She can tell you about the plane crash with a gleam in her eye.
We’d love to cut you down to size.
When it’s said and done, we haven’t told you a thing.”

If you watched Kylie’s videos, you’d know why I say, “She’s not told you a thing.” There’s no real data there.

Why Am I Giving Kylie Airtime?

I had a comment come in where somebody said, “Tim, why are you giving this girl airtime?” Since this is the conclusion video, I want to explain this one to you.

If you go back to the very beginning of my channel, for every opposition statement that anyone ever said to me, or questions people asked, I addressed them. Those videos are about everything I’ve heard in 32 years of being in network marketing.

When I finished those videos, I was going to be done right there. And then somebody sent me a video of a very angry person. And that was Dan Lok. He was shouting and cussing, and I thought, “Man, people have to learn that sometimes your brother-in-law can be that way, and how to handle that.” That’s the reason that I did videos about the loud, angry guy.

And then somebody happened to send me a video of what I call a “sweet malicious girl,” Kylie. So I wanted you to hear it from a different type of conversation; from someone who’s cute, but makes you say, “Whoa, what was that?”

I wanted you to hear the pitch from two different types of people, and I wanted you to see my reaction. You can see how I break it down and how I reply to it, and you can also see that when it’s all said and done, they’re just after eyeballs, and their objections are exactly the same.

My Wish for You

Now, I’m done with the anti-MLM videos. Moving forward, my wish for you is what I have: Total certainty in the industry, utter freedom from someone having an opinion about me.

I have no concern whatsoever. I do not need any person, in any walk of life to acknowledge me. I don’t need them to validate what I am, or what I do for a living, because I know how to evaluate.

When you know how to evaluate, it just changes everything.

When you know how to evaluate, it just changes everything.

That is what all of these videos have been about: how to evaluate. In my last video, when I did a comparison to other industries, and I showed the abysmal numbers, I was proving it. I was showing you sources.

Throughout this series, my purpose was to teach you how to evaluate no matter if it’s sweet or angry or written text. I taught you to evaluate and I hope this has been helpful to you.

I’d love to hear from you. Please share your comments down below and let me know what you think as we wrap up the Anti-MLM segment. What did you learn? Are you more solid and confident about the industry and your business? I look forward to your replies.

P.S. If you don’t have a team, haven’t recruited anyone (or less than 10 people), this is THE course you should get – Network Marketing Training Course